01 · 2025
Suzuki Motos from eighth to first in the regional ranking, by selling an identity instead of a motorcycle.→
Mobility — Creative territory · Campaigns & logo reveal · AI-assisted production · 360° rollout & BTL
Suzuki Motos · Honda · Casa Pensativa · Hannah Wilson
The business problem first, then the work.
Every case is framed the same way: where the brand came from, where it stood, where it needed to go, and what the work changed.
02 · 2025
Honda what it means to be Head of Art: a lighthouse for the team, not a stamp on their work.→
Mobility — Head of Art · Campaigns · Key visuals · Team coaching
03 · 2026
Casa Pensativa a 16th-century house in Antigua Guatemala turned into one cultural platform: café, bookstore and cinema under one roof.→
Culture & hospitality — Brand strategy & voice · Cine del Desengaño identity · Web platform & UX/UI · Taquilla Digital: online ticketing · Custom CRM
04 · 2026
Hannah Wilson a personal brand built like a product: fun, elegant, bold, and impossible to mistake.→
Creator economy · Personal brand — Brand identity · Content system · Art direction · Brand guidelines
Archive
Full case studies in progress
- TecnoparkCommercial strategy & presentation2025
- PropflowBrand identity & brandbook2026
- Casa CaracolIdentity concept2026
- CELSO — Vampiro SabaneroPoster & art direction2026
- VENAAI creative infrastructure · BAIOLUX Labs2026
Not every project needs a case study.
Mentoring and on-demand art direction live in the Art Directors Club.
Let's talk
What is your shadow costing you? Tell me, and I'll tell you honestly if I'm the right partner, and what it would take.
Tell me about your project →Not sure what it is? Get a free first reading · ~8 min →Or write directly: baiolux@gmail.com · WhatsAppBooking projects for Q4 2026